Unlock insights in the metaverse

 Transform research ideas into high quality 3D stimuli with realistic Augmented Reality (AR) and Virtual Reality (VR) experiences. Scale qualitative stimuli to quantitative mobile panels to uncover consumer truths with our world-leading System 1 behavioural data insights. Measure true human behaviour to reduce the Say-Do gap and make confident business decisions.

3D stimuli in real world context

 Augmented Reality (AR) and Virtual Reality (VR) stimuli immerses respondents in real world situations. People don’t consume products as an image on a computer screen or navigate physical stores with mouse clicks, so why compromise research insight with old technology? Our end-to-end service delivers amazing 3D stimuli 2x faster and 4x cheaper than traditional methods.

Augmented Reality

400% more realistic than 2D screens

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Virtual Reality

91% of people feel present in the room

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Qual stimuli at quant scale

 Seamlessly integrate qualitative 3D stimuli in quantitative surveys with 1.4 billion Augmented Reality (AR) mobile users in Europe, North America, South America and Asia. Our technology automatically launches 3D stimuli in mobile surveys and tracks Pseudonym IDs with no Personally Identifiable Information required. Safe, secure and scalable research insights.

Mobile Surveys

98% positive response to AR mobile surveys

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Global Panels

66% people want to use AR when shopping

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System 1 behavioural insights

Measure in-the-moment behaviour with Augmented Reality (AR) and Virtual Reality (VR) stimuli to accurately predict and diagnose consumer choices in real world context. Our world-leading AI behavioural science technology captures intuitive responses when respondents are present. Reduce the Say-Do gap in consumer research with observed and reported data for richer insights and confident decisions.

Cognitive Science

Physiological movement measures active cognitive processing

Case studies

Attention Data

Superior to click and gaze tracking solutions

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Behavioural science benefits

You’ve tried ‘virtual’ desktop solutions and you’re wondering why our technology is better? Augmented Reality (AR) and Virtual Reality (VR) stimuli create a sense of presence in realistic shopping situations. Physical and deliberate movement around products and stores corresponds with active cognitive processing (as opposed to click and gaze tracking) to accurately measure real consumer purchase decisions.

AR VR comparison grid

Virtual simulations on computers

Images rendered onto digital files

AR and VR on an iPhone
VR supermarket on desktop computer
product planogram on desktop computer

Mobile experiences in real world context

Desktop interactions within simulated scenes

Desktop images and videos without context

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2D products on computer icon

AR products look real in the physical world

Product representations on computer screen

Static product images on computer screen

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product image and video on computer icon

VR stores immerse people in realistic environments

Virtual stores show people computer representation

Images and videos seen by people on computers

360°

90°

90°

Natural view around product and real world environment

View product and store through computer screen

View product and store through computer screen

6.8

2.8

1.3

Sense of presence factor with products ‘in the room’

Sense of presence factor with products on interactive screen

Sense of presence factor with products on static screen

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mouse icon

Human interface with real world behaviour

Computer interface with desktop behaviour

Computer interface with limited behaviour

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Behavioural data based on real human experiences

Measurement data from interaction with computer

Limited data or feedback from static images or videos

Consumer Brands

Transform insight with end-to-end research services

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  • Quickly create, iterate and screen concepts during the product design stage
  • Experience multiple designs, UX/UI specs and packaging in real world context
  • Align and collaborate with stakeholders around one version of the truth
  • Save time and money validating products before building physical prototypes
  • Optimise retail positioning and brand messaging with shoppers at point of sale

Research Agencies

Add advanced technology to consumer studies

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  • Quickly scale qualitative stimulus to quantitative consumer research samples
  • Compatible with all research methods, survey software and panel suppliers
  • Increase engagement and enjoyment with participants and respondents
  • Deliver safe and secure studies on mobile phones in people’s homes
  • Combine System 1 behavioural insight to self-report data for a complete view

The clue is in the name

Gorilla in the room means “a problem or difficult issue that is very obvious, but is ignored for the convenience or comfort of those involved”. Our mission is to address the Say-Do Gap in consumer research and we work with clients and agencies who seek the truth. The Invisible Gorilla Experiment won a Nobel Prize for proving inattentive blindness and, with the Attention Economy impacting all brands, we specialise in measuring consumer attention to drive business results.  

Coca-Cola

“This agile approach to consumer research, backed up with behavioural data, delivers the confidence to make big strategic decisions.”

Cadbury

“Combining virtual stimulus with behavioural data confirmed our hypotheses and changed investment into the shopping environment to drive category growth.”

Products

 

3D stimuli

Mobile panel

3D data

 

 

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