Pioneering research into the effectiveness of VR

Pioneering research into the effectiveness of VR

Sign-up for Immersion 2021 (29th-30th October) to hear from industry experts on the future of AR and VR and learn more about our research into how brands can create deeper and more meaningful consumer connections. Gorilla’s own Dr Ali Goode and Anita Caras of...
Innovation of the year award nomination 2020

Innovation of the year award nomination 2020

Gorilla in the room and the lovely people at InSites Consulting are Market Research Society (MRS) Innovation Of The Year finalists with a genuinely world-first solution. Wish us luck and cross your fingers. See our thoughts on the project that got us nominated here...
New product development never looked so good

New product development never looked so good

New product innovation never looked so good. NPD stakeholders test interactive 3D AR products in the real world to validate design features and functionality before consumer research. Our latest coffee machine is experience is the caffeine free way to start the day. ...