by Digit | Jan 25, 2021 | Demo
P&G’s Swiffer took a lot of new product development resource to design, develop and successfully launch in market. Physical prototypes have time and cost limitations (which lack quantitative data insight) and 2D images of 3D products on computer screens...
by Digit | Jan 18, 2021 | Insight
In the first of a series of vlogs, we explain ‘why answers are not always the answer’ in market research through the unusual lens of modern art. The rise of behavioural science thinking in market research has presented an uncomfortable truth about the...
by Digit | Jan 7, 2021 | News
Reality Check (a new book by the Head of AR/VR at PwC) has just been published and features our work in consumer research. It’s highly recommended if your New Year’s Resolution is to apply Augmented Reality and Virtual Reality in your business – and...
Recent Comments