Shopper research with VR stores
Measure the impact of product positioning in store with market-leading mobile technology. Create amazing virtual reality (VR) stores which immerse shoppers in realistic point of sale and shelf tests to capture consumer behaviour in the real world. Quickly validate your product’s performance in a competitive retail environment with multiple planograms, different pricing strategies and point of sale materials. Proprietary behavioural data accurately predicts and diagnoses consumer choices to reduce the Say-Do gap and drive category growth.
Virtual reality technology
People don’t navigate physical stores with a computer mouse so why compromise in store consumer research with old technology? Our VR stores make people feel present in real 360º shopping situations (using mobile phones and low-cost VR viewers) to measure objective and emotional behaviours. Other ‘virtual’ solutions show people a 90º view of stores on computer screens and measure screen interactions so can only credibly analyse subjective and rational decisions. Our mobile platform analyses real shopper behaviours so you get real results.
Behavioural data insight
Behavioural science technology analyses real-time behaviour in VR stores to accurately predict and diagnose consumer choices. The uncomfortable truth is consumers don’t do what they say so our mission is to reduce the Say-Do gap in consumer research. Observational (rather than just reported) data on intuitive System 1 behaviour measures attention, engagement, viewing priority and visual scanning with the accuracy of eye-tracking in store, but with respondents using their mobile phones at home.
Consumer brands
Accelerate product innovation process
VR stores
- Quickly validate product impact in a competitive retail environment
- Quantitatively measure multiple planograms, pricing and point of sale materials
- Analyse objective and emotional shopper choices with no disruption in store
- Diagnose shopper preferences with behavioural data similar to eye-tracking in store
- Save time and money validating retail positioning before implementation
Research agencies
Integrate new technology into consumer studies
VR stores
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Rapidly scale qualitative stimulus to quantitative consumer research samples
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Compatible with all research methods, survey software and panel suppliers
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Increase engagement and enjoyment with participants and respondents
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Deliver safe and secure studies on mobile phones in people’s homes
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Combine System 1 insight with self-report data to accurately predict consumer choices
Create fabulous VR stores
Select store environments and submit planograms or point of sale materials you want to test. From different shelf configurations with different pricing labels to new point of sale materials on shelf, in aisle, on the floor and at check out. Change layouts and fixtures to quickly iterate and filter multiple ideas to find the perfect retail strategy. Our 3D Artists can also work closely with your team to make quick design changes to accelerate the process.
Submit ideas
2D images transformed into real experiences
- Select VR store environment: existing VR store categories OR custom 360º capture of physical store
- Confirm changes to VR store: shelf planograms, pricing, point of sale materials and seasonal occasions
- Configure shopper journey: e.g. start at entrance, browse aisle, go to check out
Share your store ideas
Explore multiple store concepts with stakeholders experiencing shelf and point of sale ideas in a realistic shopping context. Seamlessly integrate store concepts into quantitative consumer research with an unlimited number of respondents, markets and stimuli variants. Our mobile platform scales VR stores to quantitative samples and is compatible with all survey software and panel suppliers. Our end-to-end solutions include study designs, template questionnaires and access to our mobile panel suppliers for fast implementation.
Mobile scale
Smartphones and tablets worldwide
- Unique links automatically launch VR stores: within online surveys as an integrated study or from email, messaging apps, website etc
- Survey integration involves 2 simple steps: respondent device compatibility and configuration of unique links to suit all study designs
- Place mobile in VR viewer to be immersed in virtual store, view 360º panoramic scene, transition to different parts of store and see product designs up close
Validate your retail strategy
Proprietary technology captures real-time behaviour in VR stores to measure real, intuitive, emotions. Unlock rich System 1 insight at quantitative scale with analysis of shopper attention and engagement with the accuracy of eye-tracking in store, but in mobile phones in respondent homes. AI interpret millions of data points to predict and diagnose consumer choice and reduce the Say-Do gap between words and actions. Our dashboard places pioneering consumer insight at your fingertips.
Predict success
Advanced behavioural data insight
- Interest: attention and time spent dwelling on defined areas of interest which draw the most attention
- Viewing priority: which visual elements are noticed and consumed to understand attentional priority
- Visual scanning: the amount respondents look around the store in order to find target areas
- Engagement score: overall index of interest, appeal and ease of processing
- Heatmaps: movements and interactions around store