The essential guide to mobile AR and VR market research tools

The essential guide to mobile AR and VR market research tools

In partnership with the Market Research Society, our virtual classroom course explains how mobile AR and VR market research tools deliver real world studies in spite of the pandemic to unlock actionable insight. Sign up here to learn how to add Augmented Reality and...
World’s first VR shelf tests with behavioural data

World’s first VR shelf tests with behavioural data

We’re excited to announce results from the first VR shelf tests study using behavioural data on our market research mobile platform. Delivering realistic stimulus to respondents has always been our USP and now brands can accurately measure shopper behaviour to...
New consumer research into virtual fashion show

New consumer research into virtual fashion show

As Verizon Media’s consumer research partner on The Fabric of Reality virtual fashion show, we’re applying our behavioural science and immersive technology expertise to assess the impact of VR experiences compared to standard 2D video. You may think...