3D data insight
Reduce the Say-Do Gap in consumer research with world-leading 3D analytics for 3D stimuli. Our proprietary behavioural science technology analyses what people do, not what they say, to deliver richer insights. Combine observed data on natural behaviour with reported data from surveys for a complete picture to make confident decisions.
Natural Behaviour
In-the-moment behaviour with AR/VR 3D stimuli
System 1 Data
Advanced behavioural insight with 3D data outputs
Predictive and diagnostic analytics
AI and cognitive science analyses real-time respondent movements in 3D space to measure how people behave, why they make choices and which new research idea they love. The human brain evolved over millions of years to be a ‘what happens next’ engine so we make respondents feel present in 3D stimuli and measure in-the-moment behaviour.
Measure real behaviour
Intuitive physiological movement around 3D stimuli generates 3D behavioural data which corresponds with active cognitive processing. Augmented Reality (AR) and Virtual Reality (VR) are a serious upgrade to ‘virtual’ desktop solutions using click and gaze tracking which doesn’t accurately correlate with information being processed.
Products/Packaging
Understand consumer preferences with pack in hand
- Effectiveness of layout, graphics and messages from all angles
- Hierarchy of communication based on research objectives
- Priority of big picture brand assets versus detailed information
- Impact of changes to shape, dimensions and materials
- UX/UI testing of functional / electronic elements
POS/Shelf
Discover impact of promotions and pack in store
- Speed of recognition for accurate identification
- Dwell time and number of views on predefined areas
- Navigation and level of visual scanning to measure visual efficiency
- Viewing priority ad order of views on target areas compared to competitors
- High/medium/low attention analysis to improve design