Product development with AR products

Validate the products people love with market-leading mobile technology. Turn product concepts and packaging ideas into realistic augmented reality (AR) products which look and respond like physical products in the real world. Quickly generate, screen and iterate multiple concepts during the product design stage and test your ideas at scale with quantitative research panels. Proprietary behavioural data accurately predicts and diagnoses consumer choices to reduce the Say-Do gap and ensure your new product idea is a success.

Augmented reality technology

 People don’t consume your 3D product as a 2D image on a computer screen and physical prototypes are limited by time, cost and scale. So why compromise new product development (NPD) and consumer research with old technology? AR products are over 400% more realistic than their 2D cousins and function the same as physical prototypes. Experience new product ideas and pack tests in the context of where they’re used, whether it’s food products in a kitchen cupboard, appliances at home or medical equipment in a clinical setting. Our mobile platform creates and analyses real consumer behaviours so you get real results.

Advanced technology analyses real-time behaviour with AR products to accurately predict and diagnose consumer choices. The uncomfortable truth is consumers don’t do what they say so we’re passionate about reducing the Say-Do gap in consumer research. Observational (rather than just reported) data on intuitive System 1 behaviour measures how people behave, why they make choices and which new product ideas they love in real world context.

Create amazing AR products

Submit design assets to create fabulous AR products which are live on your mobile or tablet in just a few days. From food packaging ideas to working products with functional features, there are very few limitations compared to physical prototypes. Change design, shape, colour, artwork and features to quickly iterate and filter multiple ideas into the perfect version. Our 3D Artists can also work closely with your team to make quick design changes to accelerate the process.

Share your product ideas

Explore multiple product concepts with stakeholders so they can interact with your ideas in real world context. Seamlessly integrate product prototypes and packaging tests into consumer research with an unlimited number of respondents, markets and stimuli variants. Our mobile platform scales AR products to quantitative samples and is compatible with all survey software and panel suppliers. We also offer research services for end-to-end solutions covering study design, questionnaires and mobile panels.

Validate the perfect product

Behavioural science technology captures real-time behaviour with AR products in real world environments. Unlock System 1 insight at quantitative scale with analysis of movement and interactions including the time spent investigating products from different perspectives. AI interpret millions of data points to predict and diagnose consumer choice and reduce the Say-Do gap between words and actions. Our dashboard places pioneering consumer insight at your fingertips.