Newsroom
Gorilla in the room is the market-leading mobile technology for product innovation. We’re pioneering AR products and VR stores in new product development and consumer research so we’re glad to have you along for the journey. If our AR, VR, behavioural science and market research news, insight and case studies prompt a question, we’re here to help get you started.
Gorilla in the room secure funding to transform market research.
Gorilla in the room, a developer of virtual reality (VR) and augmented reality (AR) products for the market research industry, has secured seed...
VR opening up new world of opportunity for researchers.
Virtual reality (VR) is delivering not just immersive experiences for video gamers, but also proving to be an effective research tool that...
Mediatel Media Research Awards.
VR market research awards didn't exist a year ago so it's great to see our work with The Royal Shakespeare Company and Ipsos MORI demonstrating the...
Shakespeare Project Proves Value of VR in Research.
Ipsos MORI and Gorilla in the room’s pioneering ‘shock and gore’ project shows real world viability for virtual reality in recreating environments...
Best Data Solution award by Market Research Society.
Winner of Best Data Solution at the Market Research Society Awards for creating the industry’s first VR panel with Populus Data Solutions. The...
Research has been guiding business decisions for decades but…
VR provides a new perspective You might be sitting at your desk, in a café or on a crowded train at the moment however your mobile (placed in a VR...
Stereo 180 vs Mono 360?
Isn’t 360 better? The clever folks at Google figured out that whilst 360 video might be best for most immersive VR content, there is definitely a...
O2 retail VR POS study data more in line with actual sales data.
VR market research case study with O2 Challenge O2 wanted to create a more eye-catching point of sale proposition in their stores. One which...