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Gorilla in the room is the market-leading mobile technology for product innovation. We’re pioneering AR products and VR stores in new product development and consumer research so we’re glad to have you along for the journey. If our AR, VR, behavioural science and market research  news, insight and case studies prompt a question, we’re here to help get you started.

Stereo 180 vs Mono 360?

Stereo 180 vs Mono 360?

Isn’t 360 better? The clever folks at Google figured out that whilst 360 video might be best for most immersive VR content, there is definitely a...

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