by Digit | Dec 6, 2022 | Insight
We at Gorilla in the room were very excited when Clear Channel asked us to help in a large study involving poster design and ad effectiveness. We used VR to immerse the general public in street scenes which contained specially designed posters. They were then asked...
by Digit | Nov 23, 2022 | Insight
Augmented Reality (AR) delivers faster, cheaper and better packaging research We’ve been pioneering AR technology in consumer research for 5 years, as a quant methodology to improve new product development and packaging research, with amazing results for our clients....
by Digit | Nov 1, 2022 | Insight
Attention is a hot topic, using Augmented Reality reveals a lot about how consumers respond. Tracking attention in 3D reveals what consumers do with packs. On shelf a pack naturally needs to draw attention and also say something but the message must be simple. In hand...
by Digit | Sep 5, 2022 | Insight
The Future of XR and Metaverse MeasurementThe global $28bn Extended Reality (XR) industry of Augmented Reality (AR), Virtual Reality (VR) and Metaverse technologies is forecast to grow to $250bn by 2028 with leading brands and tech companies developing business...
by Digit | Jun 8, 2022 | Insight
In the last year you will certainly have noticed people from a range of industries both talking about and using Augmented Reality in their operations- but where did it all come from? How can it be used for market research? What’s the context behind the use of...
by Digit | Dec 8, 2021 | Insight
With Facebook’s rebrand to Meta and focus on the Metaverse, there are huge implications for advertising. Zuckerberg’s version of the Metaverse may initially look similar to Out Of Home (OOH) advertising in a virtual space however the real opportunity is how the...
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