by Digit | Mar 29, 2021 | Case study
Ashley Campbell at Dynata (the world’s largest first-party data and insight platform) explains the challenges of product research and shares how Dynata use Augmented Reality and Behavioural data to improve the success rate of new product launches… With...
by Digit | Mar 24, 2021 | Case study
Ipsos in the UK were early adopters of our AR and VR technology and – in their Virtual Future of Research Series – they share case studies with clients to explain why and how AR and VR have been used on research projects. From healthcare to automotive, AR...
by Digit | Mar 12, 2021 | Case study
How do you close the empathy gap with TV viewers? Our groundbreaking study with ITV used VR ethnography to understand how ITV programmes are integrated into everyday life. Programmers, researchers and the ITV commercial team were able to sit (virtually) alongside...
by Digit | Mar 9, 2021 | Case study
Dr Alastair Goode (Cognitive Scientist at Gorilla in the room) and Christian T. Potts (Director of Corporate Communications at Dynata) discuss in this live session how mobile AR technology is transforming new product development. Pioneering System 1 behavioural data...
by Digit | Jul 22, 2020 | Case study
We’re excited to announce results from the first VR shelf tests study using behavioural data on our market research mobile platform. Delivering realistic stimulus to respondents has always been our USP and now brands can accurately measure shopper behaviour to...
by Digit | Nov 27, 2018 | Case study
One of our clients, Jennie Roper at Kinetic, shares highlights of our work with Kinetic and the Outdoor advertising industry. Dr Alastair Goode’s background in behavioural economics and our immersive research technology have combined to create a truly...
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