Newsroom
Gorilla in the room is the market-leading mobile technology for product innovation. We’re pioneering AR products and VR stores in new product development and consumer research so we’re glad to have you along for the journey. If our AR, VR, behavioural science and market research news, insight and case studies prompt a question, we’re here to help get you started.
Behavioural Science research: new tools or new rules?
There was much to talk about at this year's Market Research Society's Behavioural Science Summit... but also some pertinent questions. We appear to...
Join us for the Behavioural Science Summit 2020
Join Gorilla in the room, ITV, Google, Ipsos, Kantar and others at the (virtual) Behavioural Science Summit on 17th September to explore behavioural...
Harold Lloyd: pioneer of inattentional blindness in film
Gorilla in the room was named after The Invisible Gorilla experiment which won the Ig Nobel Prize for demonstrating inattentional blindness in...
Stepping into a virtual avatar to have animated conversations
There have been many tropes this year in blogs and the media, particularly ones about it being a time to reset things. Last night I got a chance to...
The essential guide to mobile AR and VR market research tools
In partnership with the Market Research Society, our virtual classroom course explains how mobile AR and VR market research tools deliver real world...
World’s first VR shelf tests with behavioural data
We're excited to announce results from the first VR shelf tests study using behavioural data on our market research mobile platform. Delivering...
New consumer research into virtual fashion show
As Verizon Media's consumer research partner on The Fabric of Reality virtual fashion show, we're applying our behavioural science and immersive...
Exclusive new research into the psychology behind AR.
Our WARC exclusive unveils new research into the psychology behind augmented reality (AR) and its potential as a new media channel. In partnership...
What makes us human and how intelligent will AI get?
Our talk at the BHBIA (British Healthcare Business Intelligence Association) Winter Seminar today unpacked Behavioural Economics and Cognitive...
BBC Radio 3 interview about emotion and virtual reality.
Dr Ali Goode from Gorilla in the room was interviewed by BBC Radio 3 today for a documentary on emotion and the impact of immersive technology....
What VR research reveals about a consumer’s mind.
Gorilla in the room talks to Phill Agnew from Brandwatch about VR research and what it reveals about a consumer's mind. Underpinned with cognitive...
Mobile, 5G and the opportunities for brands.
Mobile AR and VR is already a powerful tool for brands and researchers which will be supercharged by 5G. Kinetic Worldwide's annual conference, This...