Winner of Best Data Solution at the Market Research Society Awards for creating the industry’s first VR panel with Populus Data Solutions.
The judges said we “were the worthy winners with an extremely innovative use of smartphone technology and Google headsets to test store concepts for O2. The client was clearly impressed with the elegance of this cutting edge solution in providing an immersive real-world virtual reality solution on a quantitative scale, without disruption to their physical stores.”
Dr Alastair Goode (Cognitive Scientist at Gorilla in the room) said “this study shows that VR has the potential to have a greater impact on market research than behavioural economics” as he collected his sixth MRS award.
Please read more about the case study or get in touch to hear more about our VR panel and our approach to VR (and AR) as a consumer research tool for brand positioning, NPD, packaging design and point of sale.
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