Packaging research is cheaper and faster with AR

by | Nov 23, 2022 | Insight

3D augmented reality chocolate box for consumer research

Augmented Reality (AR) delivers faster, cheaper and better packaging research 

We’ve been pioneering AR technology in consumer research for 5 years, as a quant methodology to improve new product development and packaging research, with amazing results for our clients. Compared to traditional FMCG pack tests, our agile approach delivers faster studies with mobile panels, cheaper concept development with AR stimuli and better results with behavioural data insights. 

2x faster than traditional methods of producing stimuli, 4x cheaper than existing methodologies of testing. 

Digital stimuli production and our mobile panels speed up the traditional process of designing and producing concepts for market research. It also reduced the cost, rather than making physical prototypes or even creating 2D drawings or renders. This increases to up to 10x faster and up to 24x cheaper for more complex concepts. Bargain! Plus, with 1.5 billion+ AR-enabled smartphones worldwide, it’s easy to add realistic Augmented Reality stimuli to mobile surveys. 

  • 4.5x more realistic than 2D stimuli on computer screens.
  • 68% increase in enjoyment compared to standard surveys. 
  • 98% of respondents like AR studies and want to do more.  

More realism is always beneficial in research and we’re very proud of the work of our digital artists. We’ve seen time and again how much respondents enjoy using AR. They also get to interact with the digital object much more than a 2D image or video on a screen would allow. See what they have to say about the experience.  

“This is much better than a 2D photo of a product and I can really get to grips with that it would look like.” (2020) 

“Brilliant, thanks for an enjoyable survey, love to do more in the future.” (2020) 

“Excellent survey. Enjoyed using [the AR].” (2022) 

“The AR functionality works really well. Very impressed at how it helps to see the products close up and in detail.” (2022)

  • Proven results in Europe, Asia, North America and LATAM. 
  • Market-leading behavioural science combines System 1 observational data with reported data for richer insights. 

The Say-Do gap in research has always been an issue. People say one thing but do another. Our observational data of respondent’s behaviour means we not only get what people say but we can see what people do. Gorilla in the room’s Cognitive Scientist Dr Ali Goode has made several detailed vlogs on this subject, so to learn more about the say-do gap visit the Newsroom section of our website. Find out more about our approach to research here.

See what some of our clients have to say about our approach to packaging research.

“This agile approach with behavioural insight delivers the confidence to make big strategic decisions”

Coca Cola

“Virtual stimulus with behavioural data changed investment into the shopping environment to drive category growth”

Cadbury

“A significant portion of the population will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you.” 

Tim Cook, CEO, Apple Inc. 

 

See how your product could look in AR below.