Gorilla in the room are pleased to be the winners of the Market Research Society (MRS) Audience Award 2022 with Yahoo and On Device Research. This is for our measurement of AR advertising effectiveness in the media mix.
Innovative research methods combined with advanced behavioural data proves the ROI of Augmented Reality as more than just a creative tool, but as a marketing channel to drive business results. AR has an important role to play in advertising, as part of the media mix and across the brand funnel. It has a positive impact on consumer perception of a brand and measurable results against brand metrics.
Click here to see our full case study on AR advertising effectiveness.
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