Mediatel Media Research Awards.

VR market research awards didn’t exist a year ago so it’s great to see our work with The Royal Shakespeare Company and Ipsos MORI demonstrating the value of VR in market research. 91% of respondents who viewed the performance in VR felt physically present in the theatre. 63% said they’d consider VR as a platform to watch theatre in the future. Dr Alastair Goode, our Cognitive Scientist said: “it highlights the potential for VR to have a greater impact on consumer research than behavioural economics”. Please read the case study and get in touch if you have any questions.