Great to attend ‘The Connies’ and win a VR market research award with the judges recognising our groundbreaking project with the Royal Shakespeare Company and Ipsos MORI in the UK.
We created a 360 video of Shakespeare’s bloodiest play, Titus Andronicus, so respondents could view the performance in virtual reality as if they were in the front row of the theatre at Stratford-upon-Avon. All respondents completed the 3-hour performance in VR and 91% of those watching via VR felt there were times when they were physically present in the theatre (compared to 63% for those watching the play in cinema), which proves the ability of VR replicating real life situations with a high emotional engagement.
Please click here for the full case study.
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