by Digit | Nov 27, 2018 | Case study
One of our clients, Jennie Roper at Kinetic, shares highlights of our work with Kinetic and the Outdoor advertising industry. Dr Alastair Goode’s background in behavioural economics and our immersive research technology have combined to create a truly...
by Digit | Nov 22, 2018 | Insight
Dr Alastair Goode’s session at the Market Research Society’s Methodology in Context conference examines the practice and implications of methodologies which utilise augmented reality and virtual reality. Find out how researchers and their clients can use...
by Digit | Nov 14, 2018 | Insight
A frequent discussion point about using virtual reality in research is that VR isn’t actually real. The inference is that when people are immersed in a virtual environment they won’t behave normally. It’s a fair question, however our observations on live research...
by Digit | Nov 5, 2018 | Insight
When a brand conducts research into packaging design, it needs to be as realistic as possible in order for respondents to provide realistic feedback. The more realistic the pack is, the more confident the brand is with a design that consumers will love in the real...
by Digit | Nov 1, 2018 | Case study
The Market Research Society’s travel conference showcased the latest research and insight shaping the future of travel, transport and mobility. We joined P&O and research partner Aviatrix to share our case study on using virtual reality as part of a mixed...
Recent Comments