Dr Alastair Goode’s session at the Market Research Society’s Methodology in Context conference examines the practice and implications of methodologies which utilise augmented reality and virtual reality. Find out how researchers and their clients can use new technology to uncover the real motivations behind consumer decisions. Immersing respondents in the correct context produces deeper understanding and generates quant data from qual experiences by using respondent mobile phones.
If you’re not attending the conference please get in touch to find out how immersive research can help on your next project.
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