by Digit | Mar 26, 2019 | Insight
Virtual reality (VR) enables researchers to replicate real world situations to accurately measure consumer purchase behaviour. Whilst 360 video captures real scenarios, CGI (Computer Generated Image) allows us to create new scenes which don’t exist yet. Supermarket...
by Digit | Mar 12, 2019 | News
Dr Ali Goode chaired a session today at Impact 2019, the Market Research Society’s annual conference in London, to find out how Augmented Reality gains deeper insight into consumer behaviour. This year’s conference theme, Augmented Insights for Future Growth,...
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