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The place and plausibility illusion in AR consumer research.

The place and plausibility illusion in AR consumer research.

by Digit | Sep 16, 2019 | Insight

The capacity for augmented reality to prompt real behaviour in AR consumer research is always a joy to experience. Engaging respondents with 3D stimulus and immersing them in real world context never fails to surprise. Every time a respondent walks around a virtual...

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