Products aren’t 2D so researching new packaging ideas using flat 2D images isn’t going to yield realistic results. Show respondents new pack designs in glorious 3D using our award winning augmented reality platform. AR pack tests allow respondents to view different designs with their mobile and interact with products in real world context. Food packaging on their kitchen counter, a shampoo bottle on the bathroom shelf… in the context where consumers will use your new product.
AR pack tests provide the complete picture of which design works best and – with quantitative scale – you get robust data on which product launch will be most successful in the real world. Studies show that 3D augmented reality is 2.5 times more realistic compared to flat 2D images so respondents feel present in their decisions. Simply add our unique link to your online survey and your panel can explore different pack designs and tell you which they prefer.
Get in touch to speed up the research process and deliver qual insight at quant scale.
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