BBC Radio 3 interview about emotion and virtual reality.

Dr Ali Goode from Gorilla in the room was interviewed by BBC Radio 3 today for a documentary on emotion and the impact of immersive technology. Lance Dann and his team from the BBC visited our offices to discuss and demo Virtual Reality experiences which tap into human emotions and elicit real behaviours. The documentary will be broadcast in the New Year however, in the meantime, we have two case studies which demonstrate the power of VR to understand human emotions: A study with the The Royal Shakespeare Company which measured the impact of different media channels alongside virtual reality. Our WARC paper with the Outdoor Advertising industry to measure emotional responses to adverts.