We’re excited to announce results from the first VR shelf tests study using behavioural data on our market research mobile platform. Delivering realistic stimulus to respondents has always been our USP and now brands can accurately measure shopper behaviour to drive category growth.
Mondelēz International (multinational snacks and beverage company) wanted to understand the extent to which shelf ready packaging and merchandising has on shopper’s behaviours at fixture. As always with these consumer research studies, the key challenge was to replicate a realistic shopping experience and test multiple fixtures with a quantitative sample in order to make a confident business decision.
Traditionally, 2D pictures of planograms or CGI simulations on computer screens have been used however it has always been acknowledged that these aren’t a realistic representation of a supermarket shopping experience. In this case, there was concern that this lack of context at the point of purchase wouldn’t deliver real world insight. Conducting a large-scale face-to-face study in store was also considered to be logistically challenging and cost prohibitive when gathering quantitative data on shopper preferences.
In partnership with Join the Dots | InSites Consulting, Mondelēz became the first brand in the world to generate behavioural insight on mobile VR shelf tests. Check out the case study or read about the announcement in Quirks, Field Marketing, BakeryandSnack.com and Confectionery News which highlight how this method of consumer research drives category growth and also counters COVID-19 restrictions.
VR shelf tests have enabled Mondelēz to prioritise investment into shelf ready packaging and confirm merchandising principles into supermarkets. Join the Dots | Insites Consulting now offer VR shelf tests as part of their market research toolkit and we’ve rolled out VR (and AR) behavioural data globally on our market research mobile platform with studies in the US, Germany and South Korea.
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