Join Gorilla in the room, ITV, Google, Ipsos, Kantar and others at the (virtual) Behavioural Science Summit on 17th September to explore behavioural science frameworks to measure and understand real consumer decision making.
The aim of the conference is to “Understand, predict and shape consumer behaviour” and will feature 10 innovative case studies and 2 panel debates.
Our own Dr Ali Goode will be talking about whether virtual and augmented reality are the ultimate behavioural research tools. He’ll be joined by Miranda Maguire, the Head of Audiences at ITV, who Gorilla collaborated with on an exciting project which we will share more about soon.
Sign up via the Market Research Society (MRS) and we look forward to seeing you there. See more details on the summit here.
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