Thinking around Behavioural Economics is very popular, with decisions made via System 2 a ‘cognitive conscious process’ and System 1 an ‘intuitive non-conscious process’. Yet this thinking is still derived from outdated and disproven Freudian ideas about the ‘subconscious’.
In this Vlog we explain why your makes you behave like drunk elephant and how making it hard to understand by questioning alone.
By using AR and VR – we at Gorilla in the room can more accurately predict what consumers will do rather than asking direct questions in surveys, focus groups etc.
Check out our case studies and let us know if you’d like to know more.
Recent Comments