We are all familiar with hypnosis; swinging pocket watches, people in trances then, boom! “You’re back in the room”. However, this doesn’t accurately represent what hypnosis is. As is common, the true story of hypnosis is actually far more fascinating and something we can learn from in market research.
This video explores how and why hypnosis can be seen as an extreme form of suggestion, and how mere suggestion can lead to astonishing effects that defy our physical experiences. Yet another reason why the way our minds work can lead to us saying one thing but doing another. This is why placing respondents in the right context – using mobile AR and VR technology – gets over these effects and allows you to overcome the say do gap and predict how people behave better.
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