Winners of the MRS Audience Award 2022

Winners of the MRS Audience Award 2022

Gorilla in the room are pleased to be the winners of the Market Research Society (MRS) Audience Award 2022 with Yahoo and On Device Research. This is for our measurement of AR advertising effectiveness in the media mix. Innovative research methods combined with...
Augmented Reality: the secret weapon in market research

Augmented Reality: the secret weapon in market research

In the last year you will certainly have noticed people from a range of industries both talking about and using Augmented Reality in their operations- but where did it all come from? How can it be used for market research? What’s the context behind the use of...