Packaging research is cheaper and faster with AR

Packaging research is cheaper and faster with AR

by | Nov 23, 2022 | Insight

Augmented Reality (AR) delivers faster, cheaper and better packaging research  We’ve been pioneering AR technology in consumer research for 5 years, as a quant methodology to improve new product development and packaging research, with amazing results for our clients....
The Attention Economy and your packaging designs

The Attention Economy and your packaging designs

by | Nov 1, 2022 | Insight

Attention is a hot topic, using Augmented Reality reveals a lot about how consumers respond. Tracking attention in 3D reveals what consumers do with packs. On shelf a pack naturally needs to draw attention and also say something but the message must be simple. In hand...