by Digit | Nov 1, 2018 | Case study
The Market Research Society’s travel conference showcased the latest research and insight shaping the future of travel, transport and mobility. We joined P&O and research partner Aviatrix to share our case study on using virtual reality as part of a mixed...
by Digit | Nov 8, 2017 | Case study
Ipsos MORI and Gorilla in the room’s pioneering ‘shock and gore’ project shows real world viability for virtual reality in recreating environments in ground-breaking VR market research case study. Using VR to accurately recreate environments for market research took a...
by Digit | Jul 17, 2017 | Case study
VR market research case study with O2 Challenge O2 wanted to create a more eye-catching point of sale proposition in their stores. One which more clearly – and immediately – conveyed what the product is and what the benefits are. With limited space...
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