by Digit | Sep 16, 2019 | Insight
The capacity for augmented reality to prompt real behaviour in AR consumer research is always a joy to experience. Engaging respondents with 3D stimulus and immersing them in real world context never fails to surprise. Every time a respondent walks around a virtual...
by Digit | Jul 17, 2019 | Insight
In a special Augmented Reality edition of Packaging Europe, editor Libby White interviews Jonathan Barrowman (CEO of Gorilla in the room) about the future of AR in the packaging industry and the benefits to consumer research. Can you give me your insights into the...
by Digit | Jul 10, 2019 | Insight
Dr Ali Goode’s contribution to the debate was featured on Research Live alongside our friends at Simpson Carpenter. Daniel Kahneman’s fast and slow thinking popularised the age-old dual-process theory. Within months of its publication, the prevailing opinion was...
by Digit | Apr 9, 2019 | Insight
WPP media company Kinetic turned to the Mere Exposure Effect and Gorilla in the room’s VR technology to gain a better understanding of how to apply behavioural science to today’s advertising industry. The paper published in WARC details the methodology and...
by Digit | Mar 26, 2019 | Insight
Virtual reality (VR) enables researchers to replicate real world situations to accurately measure consumer purchase behaviour. Whilst 360 video captures real scenarios, CGI (Computer Generated Image) allows us to create new scenes which don’t exist yet. Supermarket...
by Digit | Feb 13, 2019 | Insight
A longstanding debate within the tech community is that 360 video isn’t really VR. The argument – in one corner – is fully interactive CGI environments can only truly be classified ‘virtual reality’ whilst 360 video – in the other corner – is...
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