by Digit | Apr 26, 2018 | Insight
Virtual reality (VR) and augmented reality (AR) are transforming market research to help marketers increase sales. From new product development to point of sale, these immersive technologies uncover the real motivators behind consumer purchase decisions. New VR/AR...
by Digit | Sep 12, 2017 | Insight
VR provides a new perspective You might be sitting at your desk, in a café or on a crowded train at the moment however your mobile (placed in a VR headset) can teleport you to a luxury hotel room, five-star restaurant or Brighton beach. Marketers have been...
by Digit | Aug 14, 2017 | Insight
Isn’t 360 better? The clever folks at Google figured out that whilst 360 video might be best for most immersive VR content, there is definitely a gap in the market for something halfway between regular video and 360 video that has a few unique advantages. We already...
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