by Digit | Mar 20, 2018 | News
Gorilla in the room, a developer of virtual reality (VR) and augmented reality (AR) products for the market research industry, has secured seed investment from Mercia Fund Managers to scale the company’s product pipeline and support its international growth. Founded...
by Digit | Mar 15, 2018 | News
Virtual reality (VR) is delivering not just immersive experiences for video gamers, but also proving to be an effective research tool that respondents love using. The Royal Shakespeare Company and O2 have both trialled virtual reality consumer research, and have...
by Digit | Feb 28, 2018 | News
VR market research awards didn’t exist a year ago so it’s great to see our work with The Royal Shakespeare Company and Ipsos MORI demonstrating the value of VR in market research. 91% of respondents who viewed the performance in VR felt physically present...
by Digit | Sep 18, 2017 | News
Winner of Best Data Solution at the Market Research Society Awards for creating the industry’s first VR panel with Populus Data Solutions. The judges said we “were the worthy winners with an extremely innovative use of smartphone technology and Google headsets to test...
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