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The Say-Do gap in research: Where we do research (Think of your favourite album)

The Say-Do gap in research: Where we do research (Think of your favourite album)

by Digit | Feb 15, 2021 | Insight

There is an uncomfortable truth about market research, people don’t do what they say they do. Behavioural science tells us we are poor witnesses to our own behaviour. This means asking people direct questions, getting them to mentally reconstruct a consumer purchase...
Mobile VR supermarket demo for shelf and point of sale research

Mobile VR supermarket demo for shelf and point of sale research

by Digit | Feb 8, 2021 | Demo

Our VR stores immerse respondents in realistic supermarket experiences by simply placing their mobile phone in a low cost VR viewer. The sense of presence in a 360º environment makes them feel like they’re really in a store. The psychology behind this is called...
The Say-Do gap in research: Why your brain is like one of Hannibal’s elephants

The Say-Do gap in research: Why your brain is like one of Hannibal’s elephants

by Digit | Feb 1, 2021 | Insight

Thinking around Behavioural Economics is very popular, with decisions made via System 2 a ‘cognitive conscious process’ and System 1 an ‘intuitive non-conscious process’. Yet this thinking is still derived from outdated and disproven Freudian ideas about...

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