by Digit | Feb 15, 2021 | Insight
There is an uncomfortable truth about market research, people don’t do what they say they do. Behavioural science tells us we are poor witnesses to our own behaviour. This means asking people direct questions, getting them to mentally reconstruct a consumer purchase...
by Digit | Feb 8, 2021 | Demo
Our VR stores immerse respondents in realistic supermarket experiences by simply placing their mobile phone in a low cost VR viewer. The sense of presence in a 360º environment makes them feel like they’re really in a store. The psychology behind this is called...
by Digit | Feb 1, 2021 | Insight
Thinking around Behavioural Economics is very popular, with decisions made via System 2 a ‘cognitive conscious process’ and System 1 an ‘intuitive non-conscious process’. Yet this thinking is still derived from outdated and disproven Freudian ideas about...
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