Our VR stores immerse respondents in realistic supermarket experiences by simply placing their mobile phone in a low cost VR viewer. The sense of presence in a 360º environment makes them feel like they’re really in a store. The psychology behind this is called the Place Illusion and Plausibility Illusion: does the store look real and does it respond in the way you’d expect it to. Compared to virtual store simulations on computer screens, there’s simply no comparison, if you want VR shelf tests or point of sale research to measure real shopper behaviour.
This first person perspective shows a shopper browsing the store – using their mobile phone in a VR viewer – to find the product they want. We have aisles in all supermarket categories and you can change displays, fixtures, shelves and point of sale materials to conduct shelf tests and point of sale research at quantitative scale. See our Mondelēz case study to learn more about how our solution drives category growth.
Recent Comments