by Digit | Mar 29, 2021 | Case study
Ashley Campbell at Dynata (the world’s largest first-party data and insight platform) explains the challenges of product research and shares how Dynata use Augmented Reality and Behavioural data to improve the success rate of new product launches… With...
by Digit | Mar 24, 2021 | Case study
Ipsos in the UK were early adopters of our AR and VR technology and – in their Virtual Future of Research Series – they share case studies with clients to explain why and how AR and VR have been used on research projects. From healthcare to automotive, AR...
by Digit | Mar 12, 2021 | Case study
How do you close the empathy gap with TV viewers? Our groundbreaking study with ITV used VR ethnography to understand how ITV programmes are integrated into everyday life. Programmers, researchers and the ITV commercial team were able to sit (virtually) alongside...
by Digit | Mar 9, 2021 | Case study
Dr Alastair Goode (Cognitive Scientist at Gorilla in the room) and Christian T. Potts (Director of Corporate Communications at Dynata) discuss in this live session how mobile AR technology is transforming new product development. Pioneering System 1 behavioural data...
by Digit | Mar 1, 2021 | Insight
Behavioural Science tells us that people simply aren’t aware of the internal workings of their brain which has an unhelpful tendency to expect certain outcomes. This expectation effect leads us to not only expect, but actually experience, things differently...
Recent Comments