Dr Alastair Goode (Cognitive Scientist at Gorilla in the room) and Christian T. Potts (Director of Corporate Communications at Dynata) discuss in this live session how mobile AR technology is transforming new product development. Pioneering System 1 behavioural data measures how people behave, why they make choices and which new product concepts they love.
Join our LinkedIn live event to discover how AR transforms NPD research
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