Global analysis of start-ups and scale-ups impacting the FMCG sector has identified Gorilla in the room as a leading AR and VR innovation. The global heatmap of 309 companies (from 1m+ analysed) highlights our unique solution using behavioural data to predict the consumer products which will sell.
StartUs Insights has named us amongst 5 companies to watch out for in their Global Startup Heatmap. Their Innovation Analysts recently looked into emerging technologies and startups working on innovative solutions for the FMCG sector. Using their StartUs Insights Discovery Platform, covering 1.379.000+ startups & scaleups globally, they looked at innovation in the field of fast-moving consumer goods. For this research, they identified 309 relevant solutions and picked 5 to showcase below. These companies were chosen based on a data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others.
The Global Startup Heat Map below highlights 5 startups & scaleups developing augmented and virtual reality solutions. Moreover, the Heatmap reveals regions that observe a high startup activity and illustrates the geographic distribution of all 309 companies analysed for this specific topic. Their summary of Gorilla in the room was:
AR and VR open up numerous opportunities for studying new features for product development and testing concepts before building solutions. AR/VR technologies also enable brands to showcase their product designs and prototypes to the customer and predict which products they prefer. FMCG companies increasingly see value in researching the brand impact and customer insights. For example, VR simulation of shopping situations enables studying customers’ behavioral responses to improve decision making.
British startup Gorilla in the room offers AR and VR research solutions that integrate the underlying behavioral economics principles. The solutions are designed to immerse respondents in a real-world context and prompt customer behavior. Powered by mobile platforms for research, the 3D stimulus is delivered directly to respondents’ mobile phones. This also provides a qualitative insight, at a quantitative scale, to predict which product will sell best. FMCG brands are then able to efficiently test new designs and packaging to align their messaging with customer preferences.
The global heatmap shows the geographic spread of AR and VR companies impacting FMCG.
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