Newsroom

Gorilla in the room is the market-leading mobile technology for product innovation. We’re pioneering AR products and VR stores in new product development and consumer research so we’re glad to have you along for the journey. If our AR, VR, behavioural science and market research news, insight and case studies prompt a question, we’re here to help get you started.

The Science of Poster Design

6 Dec 2022 | Insight

We at Gorilla in the room were very excited when Clear Channel asked us to help in a large study involving poster design and ad effectiveness. We...

Packaging research is cheaper and faster with AR

23 Nov 2022 | Insight

Augmented Reality (AR) delivers faster, cheaper and better packaging research We’ve been pioneering AR technology in consumer research for 5 years,...

The Attention Economy and your packaging designs

1 Nov 2022 | Insight

Attention is a hot topic, using Augmented Reality reveals a lot about how consumers respond. Tracking attention in 3D reveals what consumers do with...

The Future of XR and Metaverse Measurement

5 Sep 2022 | Insight

The Future of XR and Metaverse MeasurementThe global $28bn Extended Reality (XR) industry of Augmented Reality (AR), Virtual Reality (VR) and...

Winners of the MRS Audience Award 2022

13 Jun 2022 | News

Gorilla in the room are pleased to be the winners of the Market Research Society (MRS) Audience Award 2022 with Yahoo and On Device Research. This...

Augmented Reality: the secret weapon in market research

8 Jun 2022 | Insight

In the last year you will certainly have noticed people from a range of industries both talking about and using Augmented Reality in their...

IAB Europe’s Research Innovation award winners for the second year running

26 May 2022 | News

Gorilla in the room is proud to announce that we have won IAB Europe's Research Innovation award for the second year in a row. This is for our work...