BusinessCloud’s MediaTech 50 for 2022 is a list of the UK’s most innovative media technology creators for this year. Following the creation of a 91-strong shortlist and a combination of selections from an independent judging panel and a public vote, Gorilla in the room ranked #2 out of 50.

It was great to see so many other AR, VR and AI companies claiming their spots on the list. And of course, a huge congratulations to Factmata for bagging first place in the ranking. 

What makes Gorilla in the room so innovative is our devotion to finding the truth. While the technology we use is innovative, it is our specific use of AR and VR that gives us our pioneering reputation. Our research aims to uncover clear insights for our clients that eliminate doubt and ambiguity, while ensuring confidence in strategic decisions. Using AR and VR along with advanced behavioural data allows for an inside-out approach that eliminates common problems such as the say-do gap. Respondents react in the moment to our realistic stimulus, therefore producing genuine results regarding their preferences. To see some of our case studies and results, visit our Showroom.

Not only do we use our proprietary technology to uncover the truth, but we use research insights to help brands gain a competitive edge with faster, more cost-efficient results. With our help, respondents can see and interact with AR products in real world context and immerse themselves in VR stores. Our in-house technology creates real consumer behaviours in the metaverse to produce real results.

See the full MediaTech 50 list here.