The key to more successful product research with Dynata

The key to more successful product research with Dynata

Ashley Campbell at Dynata (the world’s largest first-party data and insight platform) explains the challenges of product research and shares how Dynata use Augmented Reality and Behavioural data to improve the success rate of new product launches… With...
World’s first VR shelf tests with behavioural data

World’s first VR shelf tests with behavioural data

We’re excited to announce results from the first VR shelf tests study using behavioural data on our market research mobile platform. Delivering realistic stimulus to respondents has always been our USP and now brands can accurately measure shopper behaviour to...