by Digit | Nov 22, 2021 | Demo
Consumer research into new product concepts using Augmented Reality (AR) allows you to quickly create, iterate and hand-pick the products people love. Some products, like this 2-in-1 convertible laptop, have countless possible visual customisations. Without Augmented...
by Digit | Jun 28, 2021 | Demo
Unpacking these delightful morsels in Augmented Reality is almost as addictive as the real thing. This demo shows the realism of the stimuli we create for new packaging research and the unwrapping / unboxing experience on respondent mobile phones in their homes. Our...
by Digit | Feb 8, 2021 | Demo
Our VR stores immerse respondents in realistic supermarket experiences by simply placing their mobile phone in a low cost VR viewer. The sense of presence in a 360º environment makes them feel like they’re really in a store. The psychology behind this is called...
by Digit | Jan 25, 2021 | Demo
P&G’s Swiffer took a lot of new product development resource to design, develop and successfully launch in market. Physical prototypes have time and cost limitations (which lack quantitative data insight) and 2D images of 3D products on computer screens...
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