by Digit | Feb 6, 2019 | Insight
We’re often asked about virtual reality (VR) with integrated eye tracking and have, only recently, started recommending it to customers. News from the Consumer Electronics Show (CES), tests on different VR headsets (Head Mounted Displays) and our own mobile heatmap...
by Digit | Nov 22, 2018 | Insight
Dr Alastair Goode’s session at the Market Research Society’s Methodology in Context conference examines the practice and implications of methodologies which utilise augmented reality and virtual reality. Find out how researchers and their clients can use...
by Digit | Nov 14, 2018 | Insight
A frequent discussion point about using virtual reality in research is that VR isn’t actually real. The inference is that when people are immersed in a virtual environment they won’t behave normally. It’s a fair question, however our observations on live research...
by Digit | Nov 5, 2018 | Insight
When a brand conducts research into packaging design, it needs to be as realistic as possible in order for respondents to provide realistic feedback. The more realistic the pack is, the more confident the brand is with a design that consumers will love in the real...
by Digit | Oct 9, 2018 | Insight
Dr Alastair Goode’s talk at the AQR this morning outlined that, whilst behavioural economics is becoming an essential part of the researcher’s toolkit, there may be an inherent clash with how we do research. Gorilla in the room’s Cognitive Scientist...
by Digit | Sep 28, 2018 | Insight
We meet a lot of people to discuss the immersive benefits of virtual reality in research. In the first meeting prior to our demo session, someone quite often says “Yeah I’ve tried VR” or “We’ve done VR before”. We then give them a VR headset (Head Mounted Display) and...
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