by Digit | Sep 7, 2020 | News
Join Gorilla in the room, ITV, Google, Ipsos, Kantar and others at the (virtual) Behavioural Science Summit on 17th September to explore behavioural science frameworks to measure and understand real consumer decision making. The aim of the conference is to...
by Digit | Jul 27, 2020 | News
In partnership with the Market Research Society, our virtual classroom course explains how mobile AR and VR market research tools deliver real world studies in spite of the pandemic to unlock actionable insight. Sign up here to learn how to add Augmented Reality and...
by Digit | Jul 20, 2020 | News
As Verizon Media’s consumer research partner on The Fabric of Reality virtual fashion show, we’re applying our behavioural science and immersive technology expertise to assess the impact of VR experiences compared to standard 2D video. You may think...
by Digit | Dec 3, 2019 | News
Dr Ali Goode from Gorilla in the room talks to Phill Agnew from Brandwatch about VR research and what it reveals about a consumer’s mind. Underpinned with cognitive science and behavioural economics, the podcast is a whistle-stop tour of psychology and virtual...
by Digit | Mar 12, 2019 | News
Dr Ali Goode chaired a session today at Impact 2019, the Market Research Society’s annual conference in London, to find out how Augmented Reality gains deeper insight into consumer behaviour. This year’s conference theme, Augmented Insights for Future Growth,...
by Digit | Jan 21, 2019 | News
Tech Nation, the UK Government initiative to drive economic growth through technology innovation, has shortlisted Gorilla in the room as a Rising Star on the UK tech scene. Fingers cross for the Grand Final in March 2019.
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