by Digit | Apr 6, 2021 | News
Global analysis of start-ups and scale-ups impacting the FMCG sector has identified Gorilla in the room as a leading AR and VR innovation. The global heatmap of 309 companies (from 1m+ analysed) highlights our unique solution using behavioural data to predict the...
by Digit | Jan 7, 2021 | News
Reality Check (a new book by the Head of AR/VR at PwC) has just been published and features our work in consumer research. It’s highly recommended if your New Year’s Resolution is to apply Augmented Reality and Virtual Reality in your business – and...
by Digit | Oct 26, 2020 | News
Sign-up for Immersion 2021 (29th-30th October) to hear from industry experts on the future of AR and VR and learn more about our research into how brands can create deeper and more meaningful consumer connections. Gorilla’s own Dr Ali Goode and Anita Caras of...
by Digit | Oct 8, 2020 | News
Gorilla in the room and the lovely people at InSites Consulting are Market Research Society (MRS) Innovation Of The Year finalists with a genuinely world-first solution. Wish us luck and cross your fingers. See our thoughts on the project that got us nominated here...
by Digit | Oct 5, 2020 | News
New product innovation never looked so good. NPD stakeholders test interactive 3D AR products in the real world to validate design features and functionality before consumer research. Our latest coffee machine is experience is the caffeine free way to start the day. ...
by Digit | Sep 28, 2020 | News
Register now for the Essential Guide to AR as a New Product Development tool in market research. The webinar will show you how to use 3D mobile technology to quickly test NPD concepts and pack designs in the real world so you get more predictive results. Find more...
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