Finalist at Retail Recharged 2018.

Finalist at Retail Recharged 2018.

Great to be a Finalist at Retail Recharged 2018 and contribute to the debate around new technology in the retail sector. Sponsored by PwC, the event hosted around 150 retailers including eBay, Mothercare, Specsavers and Ted Baker, with a focus on new consumer...
Update to the original Gorilla in the room experiment.

Update to the original Gorilla in the room experiment.

Our company’s name is based on an experiment by two Harvard professors who won a Nobel Prize for proving ‘inattentive blindness’. This updated experiment shows that when people engage their rational (conscious) brain they miss a lot of intuitive...
UK immersive technology economy worth £1bn in 2018.

UK immersive technology economy worth £1bn in 2018.

Today sees the launch of the Immersive Economy in the UK Report, which defines the scale, nature and economic value of immersive technology like virtual reality (VR) and augmented reality (AR). This VR and AR market research news from Immerse UK, a government body,...
Best Research Project Initiative at The Connies.

Best Research Project Initiative at The Connies.

Great to attend ‘The Connies’ and win a VR market research award with the judges recognising our groundbreaking project with the Royal Shakespeare Company and Ipsos MORI in the UK. We created a 360 video of Shakespeare’s bloodiest play, Titus...