Finalist at Retail Recharged 2018.

Great to be a Finalist at Retail Recharged 2018 and contribute to the debate around new technology in the retail sector. Sponsored by PwC, the event hosted around 150 retailers including eBay, Mothercare, Specsavers and Ted Baker, with a focus on new consumer experiences to counter the challenges that retail faces. Dr Alastair Goode‘s talk was about immersive research and the benefits of AR and VR to improve packaging design and point-of-sale to increase sales. For more information on immersive research technology please check out AR pack tests, VR POS tests or get in touch to see how we can help.