Newsroom
Gorilla in the room is the market-leading mobile technology for product innovation. We’re pioneering AR products and VR stores in new product development and consumer research so we’re glad to have you along for the journey. If our AR, VR, behavioural science and market research news, insight and case studies prompt a question, we’re here to help get you started.
The Science of Poster Design
We at Gorilla in the room were very excited when Clear Channel asked us to help in a large study involving poster design and ad effectiveness. We...
Packaging research is cheaper and faster with AR
Augmented Reality (AR) delivers faster, cheaper and better packaging research We’ve been pioneering AR technology in consumer research for 5 years,...
The Attention Economy and your packaging designs
Attention is a hot topic, using Augmented Reality reveals a lot about how consumers respond. Tracking attention in 3D reveals what consumers do with...
The Future of XR and Metaverse Measurement
The Future of XR and Metaverse MeasurementThe global $28bn Extended Reality (XR) industry of Augmented Reality (AR), Virtual Reality (VR) and...
Winners of the MRS Audience Award 2022
Gorilla in the room are pleased to be the winners of the Market Research Society (MRS) Audience Award 2022 with Yahoo and On Device Research. This...
Augmented Reality: the secret weapon in market research
In the last year you will certainly have noticed people from a range of industries both talking about and using Augmented Reality in their...
IAB Europe’s Research Innovation award winners for the second year running
Gorilla in the room is proud to announce that we have won IAB Europe's Research Innovation award for the second year in a row. This is for our work...
IAB UK’s Engage 2022 Conference
IAB UK's 'Engage 2022' conference on the 26th of April featured two Augmented Reality case studies, one from Snap Inc and another from us here at...
Gorilla in the room- the UK’s second most innovative media company 2022
BusinessCloud's MediaTech 50 for 2022 is a list of the UK's most innovative media technology creators for this year. Following the creation of a...
Attention in context
Our own Dr Ali Goode attended BAFTA's headquarters on the 21st of April to talk at Thinkbox's event, 'Attention in context.' Here, he outlined the...
Meta-Analysis: Advertising in the Metaverse
With Facebook’s rebrand to Meta and focus on the Metaverse, there are huge implications for advertising. Zuckerberg’s version of the Metaverse may...
Mobile AR laptop demo for new product research and development
Consumer research into new product concepts using Augmented Reality (AR) allows you to quickly create, iterate and hand-pick the products people...