Newsroom
Gorilla in the room is the market-leading mobile technology for product innovation. We’re pioneering AR products and VR stores in new product development and consumer research so we’re glad to have you along for the journey. If our AR, VR, behavioural science and market research news, insight and case studies prompt a question, we’re here to help get you started.
Which is your brand’s best side (What Donald Rumsfeld observed)
Sadly, Donald Rumsfeld passed away last week. He is probably best known to most for what was considered as quite a confusing quote where he...
AR product demo of Ferrero packaging research
Unpacking these delightful morsels in Augmented Reality is almost as addictive as the real thing. This demo shows the realism of the stimuli we...
IAB Europe Research Awards Winner 2021
Gorilla collaborated with Verizon Media on the VR project 'The Fabric of Reality'. Very excitingly, we learned that the project was nominated and...
The Say-Do gap in research: Stereotypes (men’s genitalia)
There are 190 cognitive biases listed on Wikipedia. This is the story of the 191st. In this Vlog we will tell you why a professor became interested...
The Say-Do gap in research: Psychic abilities (Project Alpha)
Have you ever heard of James Randi? In his day he was a famous magician, but later in life he became better known for something else. In the 1980’s...
The Say-Do gap in research: Hypnosis
We are all familiar with hypnosis; swinging pocket watches, people in trances then, boom! "You're back in the room". However, this doesn’t...
The Say-Do gap in research: Ideomotor action (Water divining)
Ever wondered about the science behind water divining (also known as dowsing) and Ouija boards? Well it's actually nothing to do with finding water...
Top 5 AR and VR start-ups impacting FMCG sector
Global analysis of start-ups and scale-ups impacting the FMCG sector has identified Gorilla in the room as a leading AR and VR innovation. The...
The key to more successful product research with Dynata
Ashley Campbell at Dynata (the world's largest first-party data and insight platform) explains the challenges of product research and shares how...
Ipsos explain why and how AR and VR is used in research to improve ROI
Ipsos in the UK were early adopters of our AR and VR technology and - in their Virtual Future of Research Series - they share case studies with...
Closing the empathy gap with ITV viewers using VR ethnography
How do you close the empathy gap with TV viewers? Our groundbreaking study with ITV used VR ethnography to understand how ITV programmes are...
Join our LinkedIn live event to discover how AR transforms NPD research
Dr Alastair Goode (Cognitive Scientist at Gorilla in the room) and Christian T. Potts (Director of Corporate Communications at Dynata) discuss in...