Have you ever heard of James Randi? In his day he was a famous magician, but later in life he became better known for something else. In the 1980’s he took on the academics and won! Learn about the valuable lesson James Randi teaches us about being objective and how – even academics who are meant to be professionally objective – can be fooled.
Taking objective measures like the Behavioural data we capture on AR products and VR stores is always better than basing decisions on reportage alone. A lesson that James Randi ably demonstrated and an essential insight for consumer research to reduce the Say-Do gap and deliver accurate results.
Check out our case studies and let us know if you’d like to know more.
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