Ever wondered about the science behind water divining (also known as dowsing) and Ouija boards? Well it’s actually nothing to do with finding water or talking to the departed and everything to do with our conscious, or rather unconscious, experience of the world.
We explain how our non-conscious experiences reveal how our intuitive reactions can be more accurate than when we think or perhaps over think the answer. It’s a principle we always take into account when it comes to market research and how we use augmented and virtual reality to assist our findings.
Check out our case studies and let us know if you’d like to know more.
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